Xfaang Brandbook

Logo, colors, typography and ready-to-use assets of the Xfaang brand identity.

Download all assets (.zip)

Logo

Sygnet (X mark)

Sygnet (X mark)

Primary mark. Works on light and dark backgrounds.

Full logo, white type

Full logo, white type

Sygnet plus wordmark for dark backgrounds.

Wordmark, black

Wordmark, black

The "faang" wordmark for light backgrounds.

Patterns

Patterns

Decorative brand patterns built from the X mark.

Colors

Click a swatch to copy the HEX value.

Typography

Poppins

Primary web and UI typeface. Weights used: 400 (regular), 600 (semibold), 700 (bold).

AaBbCcDdEeFfGg 0123456789

Google Fonts

Neuzeit Grotesk

Brand typeface used in the logo and print materials. Licensed font, files available in the brand Drive.

AaBbCcDdEeFfGg 0123456789

Font files (Drive)

Logo usage

  • Keep clear space around the logo of at least the width of one X arm.
  • Do not recolor, distort, rotate or add effects to the logo.
  • Use the white-type version on dark backgrounds, the black wordmark on light backgrounds.
  • Prefer SVG wherever possible; use the largest PNG that fits the medium otherwise.

Full asset library (Google Drive)

Source files, print materials, templates and everything else lives in the shared Drive. Access requires an Xfaang Google account or a share grant.

FolderContents
Xfaang Brand Assets (root)All brand materials in one placeOpen in Drive
Xfaang logoAll logo variantsOpen in Drive
Logo / SVGVector logo filesOpen in Drive
Logo / PNGRaster logo filesOpen in Drive
Logo / Favicon setFavicons for web appsOpen in Drive
Logo / Extended logosExtended lockupsOpen in Drive
Logo / AnimationsAnimated logo filesOpen in Drive
Xfaang fontsPoppins and Neuzeit Grotesk filesOpen in Drive
Xfaang patternsBrand patternsOpen in Drive
Social MediaCovers, avatars, post templatesOpen in Drive
PRINTPrint-ready materialsOpen in Drive
TemplatesDocument and slide templatesOpen in Drive
Business cardsBusiness card designsOpen in Drive
AnimationsMotion assetsOpen in Drive
VideoVideo assetsOpen in Drive

Questions about brand usage: pz@xfaang.com